Marketing

For recent information, journal articles are often the best sources. Looking through individual journals in the hope of finding relevant material is time-consuming. It is better to use the databases to find articles on your topic.

Journal Articles:

ABI/Inform global

Business source complete

Communication Abstracts

Scopus

Web of Science

More databases

Browse all Business Databases

Browse all Communication Studies Databases

Multimedia

Multimedia:

The following videos will show you how to search our databases for company and market information:

Business Searching Interface on EbscoHOST

The above video teaches you how to search Business Source Complete by the company entity field, and browse the company/country/industry profiles and market research reports available on the database.

Getting Started with Passport GMID (Euromonitor)

An Overview to searching Passport GMID.

Using the Company and Markets Tab on Factiva

This video reviews the Companies/Markets Tab in Factiva. Click here to learn how you can find a 360 degree view on your top companies or industries, allowing you to spot critical information that matters to you.

News

News:

Factiva Search the full text of hundreds of newspapers from Australia and around the world. Full text is usually available back to the 1990s. No images or full-page views.

Australia / New Zealand Reference Centre Search the full text of Australian and New Zealand newspapers back to about 2000. Full-text is available, but there are no images or full-page views.

Informit TVNews Videoclips of news broadcasts from Australian television stations from 2007 onwards.

PressDisplay Shows page layout views of newspapers, showing the stories exactly as published. Only the last 60 days of publication available.

Secondary Materials

Secondary Materials:

International marketing

Nonprofit marketing

Relationship marketing

Legends in marketing. Naresh K. Malhotra

Legends in marketing. Jagdish N. Sheth

Legends in marketing. Kent B. Monroe

Legends in marketing. Shelby D. Hunt

Critical marketing studies

Specialised Resources

Specialised Resources:

GMID (Global Market Information Database) - Key database for global consumer market analysis. Provides time series statistics by country and market.

IBISWorld - IBISWorld Industry Market Reports provide strategic insights and analysis on over 500 Australian industries. Note that the library's subscription to this database provides access to only the industry reports.

Dat Analysis - comprehensive reports for all companies listed on the ASX.

Aspect annual reports online - Part of DatAnalysis, this tool allows you to access annual reports of all Australian Stock Exchange listed and delisted companies back to 1995.

Factiva - The Companies/Markets section of Factiva offers information on Quotes, Charting, Company and Industry information. Search for a specific country (Australian or International) using the Company link for a company snapshot, newspaper and web articles about the company and detailed company reports. Select the Industry tab for industry snapshots.

Margaret Gee's Australian media guide - detailed entries on more than 16,000 media contacts and 2,500 media outlets

Statistics

Statistics:

Australian Bureau of Statistics - Statistical publications, historical time series, spreadsheets and Census data for Australia.

Data.gov.au

Internet Sites for Statistics - Gateway for statistics arranged by geography and subject (from the University of Glasgow).

Office of Economic and Statistical Research (Qld)

OFFSTATS - Statistical gateway from the University of Auckland Library.

Reserve Bank of Australia

United Nations Statistics Division

World Bank Data (World Development Indicators) - statistical data for more than 900 development indicators and time series data from 1960 onwards for more than 208 countries and 18 country groups. Data includes social, economic, financial, natural resources, and environmental indicators.