There are many ways to promote your published paper. The publisher and the editorial team are likely to have a strategy to promote your paper. In addition, a list of suggested promotional options follows:

• Twitter and Facebook
• Email lists
• LinkedIn
• Wikipedia
• Blogs
• Academic social networking sites, such as MyNetResearch and Academici
• YouTube
• Internet search engines
• Academic social networking sites
• School, Institute, Faculty and websites
• Subject related newsletters
• Blackboard teaching resources
• Email signature - add the DOI or a brief citation
• Indexed in databases
• Press releases & media interviews
• Podcasts
• Institutional repositories

See also Sage's 10 Ways to Increase Usage and Citation of your Published Article Using Social Media

Melissa Terras, Reader in Electronic Communications in the Department of Information Studies and Co-Director of the Centre for Digital Humanities at the University College London discusses the power of Twitter to promote research. She explains, that after she tweets about her papers, 220-300 downloads usually occur the following day. Listen to her presentation: 'Using social media to disseminate research outputs' and download her slides on the topic