The long awaited launch of ORCID (Open Researcher and Contributor ID) register, was announced this week. ORCID aims to address a shared problem in the research community of connecting research with researchers, Laure Haak, Executive Director of ORCID stated "But ORCID is more than a Registry, it is a community effort to embed these identifiers in research workflows." To find out further information on ORCID or to register for your own researcher ID go to http://orcid.org/register.