Here's a quick site that explains a concept for helping people understand how and why they might use a computer resource you have. I guess the concept can apply to any service that you want to raise awareness about.

IA One Sheeters

One-Sheeters are quick and easy marketing tools for information architects. They're like mini brochures to advertise IA deliverables and promote the IA practice in your company. One-Sheeters help people envision what deliverables you produce and where they fit into a project. They're quick to produce and easy for anyone to understand.