1505 - Marketing

UQ ERA rating in 2102: 4

UQ ERA rating in 2010: 4

Preamble

The University of Queensland (UQ) Library is committed to supporting the University's research, and teaching and learning agenda. UQ librarians maintain subject assessments based on the Commonwealth Government Excellence in Research for Australia (ERA) initiative's Field of Research codes. The assessments reflect current trends at UQ, and respond to changes in direction through regular updating.

Purpose of the collection

UQ Library's collection in this area supports the teaching and research activities of staff and students in the School of Business. All Schools and Centres are part of the Faculty of Business, Economics and Law

Description of the collection

The Library's collection may be searched via the Web.

The Library holds print and electronic book titles in the area.

Experienced librarians develop the collection, and welcome input from academic staff.

Relevant print collections are grouped under these classification numbers: HD30.4, HD 9980.5, HF 5415, HF 5801- HF6182

The following specialist book collections are available:

Edward Elgar ebooks
Emerald business, management and economics book series collection
Oxford Scholarship Online

The Library subscribes to journals in the area. Many are available in electronic format. 81% of titles in the ERA journal list are held by UQ Library.

Key titles accessible at UQ are: